SPIDERbytes

I’ve noticed lately that some search professionals, especially in their pitch to acquire new local customers, are noting the demise of the Yellow Pages.  I would agree that the usefulness of the “old fashioned” (print) Yellow Pages that was delivered out of the bed of a pickup and tossed ever so lovingly into your driveway is losing it usefulness (unless you are one of my co-workers who use it to prop up his keyboard because he lost one of its…

Search Engine Optimization on a time restrictive budget.

You understand the importance of optimizing your website.  You also understand the commitment optimization will take.  Time always seems to be our most precious and protected resource.  So when it comes to optimizing your website where should you begin?  Start here.

Keyword Phrase Research

While it may be obvious, its importance is often overlooked.  Keyword phrase research is the foundation for every successful search marketing campaign.  Start by using one of…

Twitter has received a lot of attention from the media and large companies alike. Sprint PCS gave Twitter a free ride in one of its latest commercials. Oddly enough it also states in the commercial that “26% of you viewing this have no idea what that (Twitter) means.” Skittles tried an ill-fated attempt to switch over their homepage to Twitter. Unfortunately for Skittles, their attempt turned into an attack of the potty mouths. Skittles has since moved over to Facebook.…

I spent part of this weekend with my boys playing Call of Duty on the PS3.  Needless to say I am nowhere near as skilled at playing these types of games as they are.  Where are the good old days of Atari – 1 joystick and 1 firing button?  Nowadays there are 14 buttons and 2 sticks.  Anyways, in my attempts to maneuver my player across the battlefield I thought to myself, “I may as well…