SPIDERbytes

Let’s face it. The web is relatively mundane…

There was a time when the web was mysterious and new, almost dangerous. It was the ’90’s. The web was going to change the world, and the possibilities were endless. The tools at the hands of the creators were simple and crude, and the drive to create something much greater than the sum of its parts was a huge element of what drove us. It was like being in a rock band.…

Your Domain Name is More Important Than You Think.

A domain name is the unique label that defines who you are and what you do – even before someone sees your website. Your domain name is the very first thing a potential customer knows about your web site, and sometimes the first thing they know about your company. Your domain name is also your first means of communicating where your business can be found on the world wide web. Describing…

There’s an old Calvin and Hobbes cartoon strip where Calvin goes up to Hobbes and tells the tiger that his teacher thought his report was terrible. “Obviously,” Calvin says, “I need a cooler logo.”

What’s funny to me about the strip is that Calvin is oblivious to the fact that his teacher doesn’t care about a logo. She wants a decent report, not a better logo. What makes this really funny to me is that I have this kind of…

I’ve noticed lately that some search professionals, especially in their pitch to acquire new local customers, are noting the demise of the Yellow Pages.  I would agree that the usefulness of the “old fashioned” (print) Yellow Pages that was delivered out of the bed of a pickup and tossed ever so lovingly into your driveway is losing it usefulness (unless you are one of my co-workers who use it to prop up his keyboard because he lost one of its…