SPIDERbytes

Coding Friendlier

paul@spidertel.com — Mon, 21 Jun 2010 14:00:02 +0000

Programmers are a cryptic bunch, at times looking to solve a major problem as quickly as possible, and other times striving to create an elegant solution to the current project’s needs. One common element that should always prevail with programming in a team environment is the understanding that someone else will eventually work on your source code.

Keep it Neat

Just like your cubicle or desk area being neat encourages you to be organized psychologically, your source code should be…

Go Ahead, Change That Channel!

Joe Lieberman — Mon, 14 Jun 2010 14:00:05 +0000

Marketing to your audience has and always will be about the message, not the channel or the medium. Time was when the internet and the world wide web were an overly revered medium and channel that some companies decided to move to almost entirely.

Take Lands End, for example, who in the mid-90’s decided to abandon their almost ubiquitous direct mail catalog channel entirely for the web. Their thought presumably was that their market was already on the web and…

Ahhh – The Sky is Falling – Well, not really

Alex Bach — Mon, 10 May 2010 14:00:48 +0000

The buzz about “Caffeine” started around September of last year. According to a Google senior member Google’s “Caffeine” algorithm update is 80% rolled out as of April 23rd. Let the panic begin.

The fact is that Google implements hundreds of algorithm changes every year. Even in light of this there is always a lot of whoop-la over Google Algorithm changes, and “Caffeine” is no different. SEO’s and agencies are up in arms trying to determine and mitigate the effects of…

Time To Kill Your Web Site?

Joe Lieberman — Mon, 19 Apr 2010 14:00:38 +0000

Social Media is here. Long live Social Media! Time to abandon your web site and focus on the next big media bonanza. Right?

Marketing has been and always will be about reaching out to your target audience with messaging that draws them out, that speaks to them, that ultimately calls them to action. Finding your audience where they are at is the biggest challenge, as we can waste valuable dollars speaking to the masses without really reaching where your demographic…

The Grunge Age of Interactive

Jeremy Walla — Mon, 12 Apr 2010 14:00:40 +0000

Let’s face it. The web is relatively mundane…

There was a time when the web was mysterious and new, almost dangerous. It was the ’90’s. The web was going to change the world, and the possibilities were endless. The tools at the hands of the creators were simple and crude, and the drive to create something much greater than the sum of its parts was a huge element of what drove us. It was like being in a rock band.…

What’s in a name?

Mark Seigfreid — Mon, 05 Apr 2010 14:00:06 +0000

Your Domain Name is More Important Than You Think.

A domain name is the unique label that defines who you are and what you do – even before someone sees your website. Your domain name is the very first thing a potential customer knows about your web site, and sometimes the first thing they know about your company. Your domain name is also your first means of communicating where your business can be found on the world wide web. Describing…

This Is an Allegory.

Jeremy Walla — Mon, 15 Mar 2010 14:00:04 +0000

There’s an old Calvin and Hobbes cartoon strip where Calvin goes up to Hobbes and tells the tiger that his teacher thought his report was terrible. “Obviously,” Calvin says, “I need a cooler logo.”

What’s funny to me about the strip is that Calvin is oblivious to the fact that his teacher doesn’t care about a logo. She wants a decent report, not a better logo. What makes this really funny to me is that I have this kind of…

Demise of the Yellow Pages Only Slightly Exaggerated

Alex Bach — Mon, 01 Mar 2010 21:52:09 +0000

I’ve noticed lately that some search professionals, especially in their pitch to acquire new local customers, are noting the demise of the Yellow Pages. I would agree that the usefulness of the “old fashioned” (print) Yellow Pages that was delivered out of the bed of a pickup and tossed ever so lovingly into your driveway is losing it usefulness (unless you are one of my co-workers who use it to prop up his keyboard because he lost one of its…

Will Google Rule The World?

Joe Lieberman — Fri, 12 Feb 2010 22:56:31 +0000

Google chrome is the new Google browser that is designed to be faster, sleeker and easier to use than, say, Microsoft’s Internet Explorer. Then, Google comes along and introduces a Chrome Operating System that is also light-weight and designed to be faster and more reliable than, say, Microsoft’s operating systems.

Microsoft continues to have dominance over the operating system and browser marketplace, though Mozilla Firefox and Apple have taken noticeable bites out of the total pie over the past several…

First (3) Things First

Alex Bach — Thu, 20 Aug 2009 22:19:58 +0000

Search Engine Optimization on a time restrictive budget.

You understand the importance of optimizing your website. You also understand the commitment optimization will take. Time always seems to be our most precious and protected resource. So when it comes to optimizing your website where should you begin? Start here.

Keyword Phrase Research

While it may be obvious, its importance is often overlooked. Keyword phrase research is the foundation for every successful search marketing campaign. Start by using one of…