SPIDERbytes

1. Layout

Your site should be designed for your audience, not to satisfy your Web Master’s own creative desires. Viewers (we think) respond well to layout structures that are intuitive and user-friendly. Are the page designs consistent throughout the site? Are the links to other parts of the site laid out consistently so that the viewer does not have to relearn the format each page? Is the contact information easily found?: Your site should be designed for your audience, not…

1. Build It, But Will They Come?

It used to be true (two years ago even) that you could put up a web site and expect a high volume of viewers to find your site. Relative to the number of viewers and sites they could view, there were good odds at getting viewers to your site. Now, there are over thirty million sites (30,000,000) available for viewing on the web, all competing for viewers. There are too many buildings to…

DO YOU GET THE WEB?

1. It’s Interactive

It’s not passive, it’s not proactive (with some exceptions), it’s reactive, and much more! T.V. is passive. Programmers throw their programs and advertisements out to their viewers and know that some people will be watching, based on their historic statistics. But, they air these shows and commercials knowing that some will tune out and turn off. Unlike the television, where you can not cause any of the programming to change real-time (yet),…