SPIDERbytes » SPIDERtel: Miscellaneous

How To Compete On The Internet As A Small Business

SPIDERtel — Fri, 05 Dec 2008 21:58:55 +0000

I have encountered many small business owners who quite frankly do not consider the Internet as a business opportunity for them. Their reasons range from being too small to compete with the major players to not being computer literate to assuming they do not have the budget to have a presence on the Internet.

The fact is these concerns are rarely true. In truth, small businesses have some inherent advantages over larger businesses when marketing themselves over the Internet.

Any…

Making Your Web Site Sticky

SPIDERtel — Fri, 05 Dec 2008 21:58:42 +0000

The concept of web site “stickiness” is not new. It blossomed during the internet boom when metrics were all the rage. Stickiness, along with click-thrus, sessions, conversions, acquisition costs and many other measurements were introduced as tools to help manage a web site’s return on investment.

Web marketers learned to measure them all and perfected ways of influencing and even controlling some of them. But, what seems to have been lost over this period of time is the underlying…

Web Site Marketing Adapts to Terror Attacks

SPIDERtel — Fri, 05 Dec 2008 21:55:09 +0000

Recent events affecting travel and mail handling prompt businesses to consider Web site communication in a new light.

In the weeks since the September 11 terrorist attacks, the need for companies to utilize alternate forms of communication has become more of a priority. Immediately following the attacks, some companies significantly scaled back on employee travel, asking personnel to fly only when absolutely necessary and, in some cases, not at all. Now in light of the anthrax scare, even mail is…

Will Personalized Search Kill Search Marketing?

SPIDERtel — Fri, 05 Dec 2008 21:54:23 +0000

A new era is dawning on search marketing, the art of being found in the search engine listings for key search terms. Today’s efforts require great content on your web site, ensuring that the search engines find your site relevant for your key phrases, and gaining quality links from authoritative web sites to your own.

When this is done effectively over an extended period of time, your web site has a good chance of standing up to other web…

Web Design: Often Ignored Considerations

SPIDERtel — Thu, 04 Dec 2008 22:34:53 +0000

1. Layout

Your site should be designed for your audience, not to satisfy your Web Master’s own creative desires. Viewers (we think) respond well to layout structures that are intuitive and user-friendly. Are the page designs consistent throughout the site? Are the links to other parts of the site laid out consistently so that the viewer does not have to relearn the format each page? Is the contact information easily found?: Your site should be designed for your audience, not…

Promoting Your Web Site

SPIDERtel — Thu, 04 Dec 2008 22:34:39 +0000

1. Build It, But Will They Come?

It used to be true (two years ago even) that you could put up a web site and expect a high volume of viewers to find your site. Relative to the number of viewers and sites they could view, there were good odds at getting viewers to your site. Now, there are over thirty million sites (30,000,000) available for viewing on the web, all competing for viewers. There are too many buildings to…

Understanding the Psychology of the Web

SPIDERtel — Thu, 04 Dec 2008 18:41:15 +0000

DO YOU GET THE WEB?

1. It’s Interactive

It’s not passive, it’s not proactive (with some exceptions), it’s reactive, and much more! T.V. is passive. Programmers throw their programs and advertisements out to their viewers and know that some people will be watching, based on their historic statistics. But, they air these shows and commercials knowing that some will tune out and turn off. Unlike the television, where you can not cause any of the programming to change real-time (yet),…