SPIDERbytes

I have encountered many small business owners who quite frankly do not consider the Internet as a business opportunity for them. Their reasons range from being too small to compete with the major players to not being computer literate to assuming they do not have the budget to have a presence on the Internet.

The fact is these concerns are rarely true. In truth, small businesses have some inherent advantages over larger businesses when marketing themselves over the Internet.

Any…

The concept of web site “stickiness” is not new. It blossomed during the internet boom when metrics were all the rage. Stickiness, along with click-thrus, sessions, conversions, acquisition costs and many other measurements were introduced as tools to help manage a web site’s return on investment. 

Web marketers learned to measure them all and perfected ways of influencing and even controlling some of them. But, what seems to have been lost over this period of time is the underlying…

Recent events affecting travel and mail handling prompt businesses to consider Web site communication in a new light.

In the weeks since the September 11 terrorist attacks, the need for companies to utilize alternate forms of communication has become more of a priority. Immediately following the attacks, some companies significantly scaled back on employee travel, asking personnel to fly only when absolutely necessary and, in some cases, not at all. Now in light of the anthrax scare, even mail is…

A new era is dawning on search marketing, the art of being found in the search engine listings for key search terms. Today’s efforts require great content on your web site, ensuring that the search engines find your site relevant for your key phrases, and gaining quality links from authoritative web sites to your own. 

When this is done effectively over an extended period of time, your web site has a good chance of standing up to other web…