SPIDERbytes

Programmers are a cryptic bunch, at times looking to solve a major problem as quickly as possible, and other times striving to create an elegant solution to the current project’s needs. One common element that should always prevail with programming in a team environment is the understanding that someone else will eventually work on your source code.

Keep it Neat

Just like your cubicle or desk area being neat encourages you to be organized psychologically, your source code should be…

Marketing to your audience has and always will be about the message, not the channel or the medium. Time was when the internet and the world wide web were an overly revered medium and channel that some companies decided to move to almost entirely.

Take Lands End, for example, who in the mid-90′s decided to abandon their almost ubiquitous direct mail catalog channel entirely for the web. Their thought presumably was that their market was already on the web and…