Archive for April, 2010

Time To Kill Your Web Site?

by Joe Lieberman | Monday, April 19th, 2010
Joe Lieberman

Social Media is here. Long live Social Media! Time to abandon your web site and focus on the next big media bonanza. Right?

Marketing has been and always will be about reaching out to your target audience with messaging that draws them out, that speaks to them, that ultimately calls them to action. Finding your audience where they are at is the biggest challenge, as we can waste valuable dollars speaking to the masses without really reaching where your demographic…

The Grunge Age of Interactive

by Jeremy Walla | Monday, April 12th, 2010
Jeremy Walla

Let’s face it. The web is relatively mundane…

There was a time when the web was mysterious and new, almost dangerous. It was the ’90′s. The web was going to change the world, and the possibilities were endless. The tools at the hands of the creators were simple and crude, and the drive to create something much greater than the sum of its parts was a huge element of what drove us. It was like being in a rock band.…

What’s in a name?

by Mark Seigfreid | Monday, April 5th, 2010
Mark Seigfreid

Your Domain Name is More Important Than You Think.

A domain name is the unique label that defines who you are and what you do – even before someone sees your website. Your domain name is the very first thing a potential customer knows about your web site, and sometimes the first thing they know about your company. Your domain name is also your first means of communicating where your business can be found on the world wide web. Describing…