SPIDERbytes

There’s an old Calvin and Hobbes cartoon strip where Calvin goes up to Hobbes and tells the tiger that his teacher thought his report was terrible. “Obviously,” Calvin says, “I need a cooler logo.”

What’s funny to me about the strip is that Calvin is oblivious to the fact that his teacher doesn’t care about a logo. She wants a decent report, not a better logo. What makes this really funny to me is that I have this kind of…

I’ve noticed lately that some search professionals, especially in their pitch to acquire new local customers, are noting the demise of the Yellow Pages.  I would agree that the usefulness of the “old fashioned” (print) Yellow Pages that was delivered out of the bed of a pickup and tossed ever so lovingly into your driveway is losing it usefulness (unless you are one of my co-workers who use it to prop up his keyboard because he lost one of its…