SPIDERbytes

In these challenging economic times one mantra rings true and has proven itself over and over….Diversify or Die! Now is the time to hedge your bets and diversify your business strategy portfolio in order to survive for the years to come.  Many businesses have done this in tough times and have come out ahead because of it.

A prime example is the technology industry which has seen plenty of ups and downs over the past 20 – 30 years.

In the 70’s, it was silicon chips that powered new and emerging technology.  Business was great until this went by the wayside when Japan handed us our lunch so to speak with technological dominance.  Did Silicon Valley fold and run away?  No, we diversified and forged ahead with the PC revolution fueled by Apple and Microsoft.

In the late 90’s into 2000 the dot com bubble burst.  Our technology sector was once again faced with being wiped off the map when we diversified once again and came back even stronger with the Internet 2.0 revolution.  Silicon Valley now became Internet Valley and business was booming led by companies such as Google and Yahoo.

Flash forward to the present day economic crisis and we can already see examples of new and emerging technology that will fuel the survival of the industry.  Take personal devices for example i.e.  Cell phones, PDA’s etc.  More specifically, the iPhone from Apple.  The iPhone has completely revolutionized the personal device industry and now leads the way for our technology sector to diversify itself once again and thrive in these tough economic times.

Case in point, start building your survival kit now.  If you don’t have a web site get one ASAP.  This is the soundest investment you can make in technology diversification.  Also, once you have a strong web site make sure its content is “mobile” available.  You are on your way!