SPIDERbytes

I spent part of this weekend with my boys playing Call of Duty on the PS3.  Needless to say I am nowhere near as skilled at playing these types of games as they are.  Where are the good old days of Atari – 1 joystick and 1 firing button?  Nowadays there are 14 buttons and 2 sticks.  Anyways, in my attempts to maneuver my player across the battlefield I thought to myself, “I may as well…

I’ve been getting a lot of advice from business owners across a wide spectrum of industries. Some have experienced downturns and recessions (remember interest rates exceeding 18% in the 80’s?). Some are new to this kind of environment but have “old business souls.” Others are like deer in headlights not sure what’s coming next, what’s behind the light, how big, long, etc. But, a common theme is emerging, and that is: “hunker down” and “practice your business fundamentals.”

Hunker Down…

What Do You Do?

That is inevitably the first question to follow any business introduction. The questioner is looking for a short, concise response. No one wants a dissertation or a lengthy biography. What we do is all they need to know to understand how we relate to them and how to fit us into their box in their mind. 

It’s always seemed a bit surface to me. When that question is posed to me, I…

A tough economy calls for creative innovation and one of the best ways you can get more bang for your internet buck is to implement a multiple domain name strategy.  As the internet expands its role in commerce it is even more important that businesses expand their domain name strategy.  Do you own your Corporate name, your business name, your brands, your trademarks, your top selling product or service domains?

One of the ways to get more traffic to your…