Demise of the Yellow Pages Only Slightly Exaggerated

by Alex Bach | March 1st, 2010
Alex Bach

I’ve noticed lately that some search professionals, especially in their pitch to acquire new local customers, are noting the demise of the Yellow Pages.  I would agree that the usefulness of the “old fashioned” (print) Yellow Pages that was delivered out of the bed of a pickup and tossed ever so lovingly into your driveway is losing it usefulness (unless you are one of my co-workers who use it to prop up his keyboard because he lost one of its…

Will Google Rule The World?

by Joe Lieberman | February 12th, 2010
Joe Lieberman

Google chrome is the new Google browser that is designed to be faster, sleeker and easier to use than, say, Microsoft’s Internet Explorer.   Then, Google comes along and introduces a Chrome Operating System that is also light-weight and designed to be faster and more reliable than, say, Microsoft’s operating systems.

Microsoft continues to have dominance over the operating system and browser marketplace, though Mozilla Firefox and Apple have taken noticeable bites out of the total pie over the past several…

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First (3) Things First

by Alex Bach | August 20th, 2009
Alex Bach

Search Engine Optimization on a time restrictive budget.

You understand the importance of optimizing your website.  You also understand the commitment optimization will take.  Time always seems to be our most precious and protected resource.  So when it comes to optimizing your website where should you begin?  Start here.

Keyword Phrase Research

While it may be obvious, its importance is often overlooked.  Keyword phrase research is the foundation for every successful search marketing campaign.  Start by using one of…

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Diversify or Die

by Mark Seigfreid | August 19th, 2009
Mark Seigfreid

In these challenging economic times one mantra rings true and has proven itself over and over….Diversify or Die! Now is the time to hedge your bets and diversify your business strategy portfolio in order to survive for the years to come.  Many businesses have done this in tough times and have come out ahead because of it.

A prime example is the technology industry which has seen plenty of ups and downs over the past 20 – 30 years.

In…

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