SPIDERbytes

There’s an old Calvin and Hobbes cartoon strip where Calvin goes up to Hobbes and tells the tiger that his teacher thought his report was terrible. “Obviously,” Calvin says, “I need a cooler logo.”

What’s funny to me about the strip is that Calvin is oblivious to the fact that his teacher doesn’t care about a logo. She wants a decent report, not a better logo. What makes this really funny to me is that I have this kind of…

I’ve noticed lately that some search professionals, especially in their pitch to acquire new local customers, are noting the demise of the Yellow Pages.  I would agree that the usefulness of the “old fashioned” (print) Yellow Pages that was delivered out of the bed of a pickup and tossed ever so lovingly into your driveway is losing it usefulness (unless you are one of my co-workers who use it to prop up his keyboard because he lost one of its…

Google chrome is the new Google browser that is designed to be faster, sleeker and easier to use than, say, Microsoft’s Internet Explorer.   Then, Google comes along and introduces a Chrome Operating System that is also light-weight and designed to be faster and more reliable than, say, Microsoft’s operating systems.

Microsoft continues to have dominance over the operating system and browser marketplace, though Mozilla Firefox and Apple have taken noticeable bites out of the total pie over the past several…

Search Engine Optimization on a time restrictive budget.

You understand the importance of optimizing your website.  You also understand the commitment optimization will take.  Time always seems to be our most precious and protected resource.  So when it comes to optimizing your website where should you begin?  Start here.

Keyword Phrase Research

While it may be obvious, its importance is often overlooked.  Keyword phrase research is the foundation for every successful search marketing campaign.  Start by using one of…